Esports is more than a game; it’s a global conversation. For eFIBA’s Season 4, I directed the creative process behind the social media visuals that drove the community's excitement. Developed under the roof of Trendagency, this project was a masterclass in hybrid workflow—blending the limitless conceptual potential of Generative AI with the surgical precision of traditional design tools for final layout and execution. Whether through a massive NBA 2K26 giveaway or high-stakes launch day visuals, we created winning moments that resonate with a new generation of fans who live for the thrill of the screen.