Designing the 50th-anniversary identity for TÜSİAD, one of Turkey's most influential business associations, was a journey into heritage and progress. This project was brought to life on behalf of BLAB Istanbul, where I managed the creative process to create a symbol that respects 50 years of history while projecting a modern, forward-thinking vision. It’s a delicate balance of institutional prestige and contemporary design, crafted to mark a significant chapter in the Turkish business landscape.